Mushroom Vanilla Latte: 7 Creamy Recipes for Smooth Energy

Do you constantly battle those exhausting afternoon caffeine crashes and annoying coffee jitters? Struggling with that midday fatigue makes staying productive feel impossible. A creamy mushroom vanilla latte perfectly solves this frustrating daily struggle.

A mushroom vanilla latte is a creamy, functional coffee alternative made by blending adaptogenic mushroom extracts—such as Lion’s Mane, Chaga, or Cordyceps—with warm milk, a sweetener, and pure vanilla extract. It provides sustained, smooth energy and enhances mental focus without the typical caffeine crash.

Drawing from comprehensive analysis of functional mushrooms and proven nutritional methodologies, these adaptogenic drinks actively support central nervous system health. You will discover exactly how to craft these delicious wellness beverages at home. Upgrade your morning ritual for sustained, crash-free focus today.

What Is a Mushroom Vanilla Latte and Why Is It Replacing Regular Coffee?

A mushroom vanilla latte replaces regular coffee by delivering sustained energy through adaptogenic mushrooms rather than heavy caffeine doses. Traditional coffee spikes your cortisol levels, inevitably leading to a harsh afternoon crash and lingering jitters. Functional mushrooms, however, interact directly with your central nervous system to provide smooth, sustained energy throughout the day. By carefully blending potent mushroom extracts with sweet vanilla extract, you completely neutralize any earthy flavors. This creates a deeply comforting, creamy morning ritual that tastes incredible while actively supporting your immune system. Moving away from standard coffee beans to these functional blends allows you to enjoy robust flavor without the anxiety. Understanding the specific active compounds in these mushrooms helps you maximize your daily mental focus. Let’s explore exactly how these adaptogenic ingredients transform your daily routine into a powerful brain-boosting experience.

Mushroom Vanilla Latte: 7 Creamy Recipes for Smooth Energy

These seven creamy mushroom latte recipes provide smooth energy tailored exactly to your unique daily goals and dietary preferences. Finding the right functional morning routine often requires experimenting with different adaptogenic blends. Our comprehensive recipe collection guides you through specific combinations designed for focus, physical endurance, and deep relaxation. Whether you need a dairy-free coconut brew or a sugar-free focus blend, these actionable latte steps ensure perfect results every single time. By pairing distinct mushroom strains with targeted ingredients, you unlock highly specific functional benefits. For example, relaxing Reishi extract pairs beautifully with iced vanilla for afternoon chill, while energizing Cordyceps fuels intense pre-workout sessions. Each recipe details precise measurements and optimal preparation techniques to guarantee a delicious, jitter-free experience. Let’s dive into these specific vanilla mushroom coffee mix variations to elevate your wellness journey in 2026.

1. The Classic Lion’s Mane Vanilla Latte

Pin this ultimate brain-boosting morning routine to your “Healthy Breakfast Ideas” board!

The classic Lion’s Mane vanilla latte is an energizing morning beverage that pairs neurotrophic mushroom compounds with sweet vanilla for enhanced cognitive function. Dealing with early morning brain fog requires a targeted, brain-boosting morning coffee alternative. High-quality, dual-extracted Lion’s Mane powder contains powerful compounds like hericenones that actively stimulate nerve growth factor in your brain. However, these beneficial neurotrophic properties require a healthy fat source for proper absorption. By combining this potent extract with steamed whole milk or rich oat milk, you maximize the cognitive function benefits. The pure vanilla extract works beautifully to sweeten the naturally earthy profile of the mushrooms. Using a handheld milk frother ensures your classic lion’s mane latte achieves a velvety, café-quality micro-foam.

Ingredients

• 1 tsp organic Lion’s Mane mushroom powder (dual-extracted for maximum potency)
• 1/2 tsp pure vanilla extract or vanilla bean paste
• 1 shot of organic espresso or 1/2 cup strong brewed Arabica coffee
• 3/4 cup steamed whole milk or rich barista-blend oat milk
• 1 tsp maple syrup or sweetener of choice (optional)

Instructions

1. Brew your espresso shot or strong coffee and pour it into your favorite large mug.
2. Add the Lion’s Mane mushroom powder, pure vanilla extract, and maple syrup directly into the hot coffee.
3. Whisk vigorously using a handheld milk frother until the mushroom powder is completely dissolved and no clumps remain.
4. Steam or heat your milk of choice until hot but not boiling.
5. Pour the hot milk over the coffee and mushroom mixture, topping with a thick layer of creamy micro-foam.
6. Sprinkle lightly with cinnamon and enjoy immediately for sustained mental focus.

Pro-Tip: In my experience testing various mushroom extracts, ensuring your Lion’s Mane is “dual-extracted” (meaning both water and alcohol extraction methods were used) guarantees you are getting the full spectrum of focus-enhancing nootropics, which single-extract powders leave behind.

2. Iced Vanilla Reishi Chill Latte

Save this refreshing iced wellness drink to your “Summer Coffee Recipes” board!

An iced vanilla Reishi chill latte is a cooling, stress-balancing beverage designed to naturally lower evening cortisol levels. When afternoon stress peaks, reaching for more caffeine only worsens your anxiety and disrupts your sleep cycle. Reishi mushroom acts as a powerful relaxing adaptogen, perfectly suited for an afternoon pick-me-up. Consuming iced mushroom coffee in the late afternoon helps actively regulate your nervous system. By dissolving the Reishi extract powder in warm water first, you eliminate its naturally bitter, woody notes. Layering this dark mushroom base with pure vanilla syrup, chilled milk, and sweet cold foam creates a beautifully marbled, refreshing treat. This specific stress balance drink ensures you unwind smoothly without experiencing any late-day anxiety spikes.

Ingredients

• 1 tsp organic Reishi mushroom extract powder
• 1 tbsp warm water (to dissolve the powder)
• 1 cup chilled almond milk or oat milk
• 1 tbsp pure vanilla syrup (or 1 tsp extract + 1 tbsp agave)
• 1 shot of espresso (optional, decaf recommended for afternoons)
• 1 cup large ice cubes

Instructions

1. Combine the Reishi mushroom powder and warm water in the bottom of a tall glass.
2. Stir vigorously until the powder dissolves into a smooth, dark paste.
3. Add the vanilla syrup and the shot of espresso to the mushroom paste, mixing thoroughly to integrate the flavors.
4. Fill the glass to the top with large, clear ice cubes to prevent rapid melting.
5. Pour the chilled milk over the ice, watching it beautifully marble into the dark mushroom base.
6. Stir gently with a glass straw to combine, and top with vanilla sweet cream cold foam if desired.

Pro-Tip: Reishi has a naturally bitter, slightly woody flavor profile. By dissolving it in a small amount of warm water before adding the cold milk and vanilla syrup, you prevent chalky clumps and perfectly balance the bitterness with the sweet vanilla notes.

3. Dairy-Free Coconut Vanilla Mushroom Brew

Pin this ultra-creamy, dairy-free superfood latte to your “Vegan Coffee Recipes” board!

The dairy-free coconut vanilla mushroom brew is a rich coffee alternative that utilizes healthy MCT fats to enhance the absorption of fat-soluble adaptogens. Many vegan superfood coffee recipes fall flat or separate unpleasantly after a few minutes. This dairy-free mushroom latte solves that texture problem by utilizing full-fat coconut milk powder and mechanical emulsification. The medium-chain triglycerides (MCTs) in the coconut act as the perfect carrier for your mushroom coffee blend. This nutritional synergy dramatically improves the bioavailability of the neuro-protective properties found in the mushrooms. Blending hot water, coconut oil, and vanilla extract at high speeds forces the water and plant fats to bind completely. This results in a thick, velvety foam head that provides sustained energy while mimicking heavy dairy cream perfectly.

Ingredients

• 1 serving of your favorite mushroom coffee blend (like MUD\WTR or RYZE)
• 2 tbsp premium coconut milk powder (ensure it has no added fillers)
• 1 tsp pure vanilla extract
• 1 tsp coconut oil or MCT oil (for extra frothiness)
• 1 cup hot filtered water
• Pinch of sea salt (enhances the vanilla flavor)

Instructions

1. Heat your filtered water to about 200°F (just off the boil).
2. Add the mushroom coffee blend, coconut milk powder, coconut oil, and a tiny pinch of sea salt into a high-speed blender.
3. Pour the hot water and pure vanilla extract into the blender over the dry ingredients.
4. Blend on high for 15-20 seconds. The high-speed blending emulsifies the coconut oil and powder, creating a massive, barista-level foam head.
5. Pour the frothy, creamy brew into a large mug.
6. Sip mindfully, enjoying the rich, velvety texture that mimics heavy dairy cream perfectly.

Pro-Tip: Using a high-speed blender rather than a simple hand frother is the secret to emulsifying plant fats. This process, called mechanical emulsification, forces the coconut fats and water to bind, completely preventing your dairy-free latte from separating after five minutes!

4. Maple Vanilla Cordyceps Pre-Workout Latte

Save this natural, jitter-free pre-workout drink to your “Fitness & Health Routines” board!

A maple vanilla Cordyceps pre-workout latte is a natural energy booster that improves physical endurance and oxygen utilization during exercise. Traditional commercial pre-workout powders often leave you with severe chemical jitters and an inevitable crash. Cordyceps militaris, however, naturally supports ATP production at the cellular level, making this mushroom espresso the ideal fitness supplement. By combining this potent mushroom with real Grade A pure maple syrup sweetener, you provide your muscles with quick-digesting carbohydrates. The addition of Himalayan pink salt acts as a crucial pre-workout electrolyte to drive water into your muscle cells. Whisking these functional ingredients into a double shot of espresso delivers a massive surge of clean, sustained physical energy. This cordyceps pre-workout drink ensures you perform at your peak without the anxious side effects.

Ingredients

• 1 tsp organic Cordyceps mushroom powder
• 1 double shot of espresso (for the initial energy kick)
• 1 tbsp real Grade A pure maple syrup
• 1/2 tsp pure vanilla extract
• 1/2 cup oat milk (higher carb content for workout fuel)
• A pinch of Himalayan pink salt (for electrolyte balance)

Instructions

1. Pull a double shot of espresso directly into your mug.
2. Whisk the Cordyceps mushroom powder and Himalayan pink salt into the hot espresso until completely dissolved.
3. Stir in the pure maple syrup and vanilla extract, blending the sweet, woody, and earthy flavors together.
4. Froth the oat milk in a separate pitcher until it doubles in volume and becomes thick and creamy.
5. Pour the frothed oat milk aggressively into the espresso base to ensure the flavors mix thoroughly.
6. Drink 30 minutes before your workout or run for a surge of clean, sustained physical energy.

Pro-Tip: Adding a pinch of Himalayan pink salt to this specific recipe isn’t just for flavor. The sodium acts as a crucial pre-workout electrolyte that, combined with the quick-digesting carbs in the maple syrup, helps drive water into your muscle cells for better hydration and pumps.

5. Sugar-Free Vanilla Ashwagandha Focus Blend

Pin this keto-friendly, focus-enhancing latte to your “Low Carb Drinks” board!

The sugar-free vanilla Ashwagandha focus blend is a keto mushroom coffee that supports deep work by maintaining highly stable blood glucose levels. Consuming sugary coffee drinks inevitably triggers an insulin spike followed by severe brain fog. To achieve a true “flow state” during deep work focus, you must actively reduce cortisol while keeping your blood sugar stable. Ashwagandha powder works brilliantly to calm the mind, while zero-glycemic sweeteners prevent energy crashes. Using a high-quality sugar-free vanilla syrup sweetened with monk fruit perfectly masks the slightly pungent, earthy taste of the Ashwagandha root. Combining these adaptogens with unsweetened almond milk and a dusting of cinnamon creates the ultimate stress relief drink. This carefully crafted recipe delivers uninterrupted mental clarity without adding a single carbohydrate to your daily macros.

Ingredients

• 1/2 tsp organic Ashwagandha root powder
• 1/2 tsp organic Lion’s Mane mushroom powder (for compound focus)
• 1 cup unsweetened almond milk or macadamia milk
• 1-2 pumps of sugar-free vanilla syrup (sweetened with monk fruit or stevia)
• 1 shot of espresso
• 1/2 tsp cinnamon

Instructions

1. Brew your espresso and pour it into your favorite work-desk mug.
2. Stir the Ashwagandha and Lion’s Mane powders directly into the hot espresso. The heat helps extract the beneficial compounds.
3. Pump your desired amount of sugar-free vanilla syrup into the mixture.
4. Heat the unsweetened almond milk in a small saucepan or milk frother until comfortably hot.
5. Pour the heated milk over the potent mushroom-espresso base.
6. Dust heavily with cinnamon—a natural spice that further helps regulate blood sugar—and sip while engaging in deep work.

Pro-Tip: Ashwagandha can have a slightly pungent, earthy taste that is harder to mask than other mushrooms. Using a high-quality, monk-fruit sweetened vanilla syrup completely neutralizes this pungency without adding a single carbohydrate to your macro count.

6. Spiced Vanilla Chaga Morning Elixir

Pin this immune-supporting, spiced superfood latte to your “Fall Drink Recipes” board!

A spiced vanilla Chaga morning elixir is an immune support drink that combines antioxidant-rich mushrooms with warming digestive chai spices. During colder months, your body requires robust immune protection alongside your morning energy boost. Wild-harvested Chaga mushroom powder contains an incredibly high ORAC (Oxygen Radical Absorbance Capacity) value, making it an absolute antioxidant powerhouse. Pairing this deeply roasted mushroom with warming chai spices like cinnamon and ginger naturally enhances nutrient absorption. The spiced vanilla latte profile beautifully mimics the robust, dark flavor of traditional black coffee. Whisking these powerful ingredients with raw honey and heavy cream creates a deeply comforting, immune-boosting ritual. This specific morning elixir perfectly satisfies seasonal cravings while delivering potent, long-lasting functional health benefits.

Ingredients

• 1 tsp organic wild-harvested Chaga mushroom powder
• 1/4 tsp ground cinnamon
• 1/8 tsp ground ginger
• Pinch of nutmeg and ground cloves
• 1 tsp pure vanilla extract
• 1 tbsp raw honey
• 1 cup hot brewed coffee or black tea (for a dirty chai vibe)
• 1/4 cup heavy cream or full-fat oat milk

Instructions

1. Combine the Chaga mushroom powder, cinnamon, ginger, nutmeg, and cloves in the bottom of a large, cozy mug.
2. Pour a splash of hot coffee or tea over the dry spices and whisk to create a fragrant, dark paste.
3. Fill the mug with the remaining hot coffee or black tea.
4. Stir in the raw honey and pure vanilla extract until completely dissolved and fragrant.
5. Warm your heavy cream or oat milk slightly, then gently pour it over the back of a spoon to create a beautiful swirling cascade into the dark elixir.
6. Sip slowly, allowing the warming spices and potent antioxidants to support your immune system.

Pro-Tip: Wild-harvested Chaga has a naturally very deep, slightly bitter “roasted” flavor that closely mimics real dark-roast coffee. If you are trying to completely eliminate traditional coffee from your diet, Chaga is the absolute best functional mushroom to use as a 1:1 flavor substitute.

7. The Ultimate “No Jitters” Vanilla Mushroom Matcha

Pin this gorgeous, jitter-free green superfood latte to your “Matcha Recipes” board!

The ultimate vanilla mushroom matcha is a vibrant, green superfood latte that combines L-theanine with adaptogens for profound, jitter-free focus. If you are highly sensitive to standard caffeine, finding a beverage that delivers sustained mental clarity can feel impossible. Ceremonial grade matcha contains high levels of L-theanine, an amino acid that actively promotes relaxing alpha brain waves. When you combine this calming green tea with the neurotrophic benefits of Lion’s Mane, you create a compounding “zen focus” effect. Preparing this delicate mushroom matcha latte requires precision; using water around 175°F prevents scorching the delicate leaves. Whisking these premium powders with pure vanilla syrup and oat milk yields a gorgeous, emerald green masterpiece. This no jitters energy drink offers an incredibly smooth, elevating experience completely free of anxiety.

Ingredients

• 1 tsp ceremonial grade matcha powder
• 1/2 tsp organic Lion’s Mane or mushroom blend powder
• 2 oz hot water (around 175°F – do not use boiling water!)
• 1 cup oat milk or cashew milk
• 1 tbsp pure vanilla syrup or vanilla bean paste

Instructions

1. Sift the ceremonial grade matcha powder and the mushroom powder through a fine-mesh strainer into a matcha bowl to prevent any lumps.
2. Pour the hot water (175°F) over the sifted powders.
3. Whisk vigorously using a traditional bamboo whisk (chasen) in a “W” or “M” motion until the mixture is frothy and completely smooth.
4. Stir the vanilla syrup directly into the frothy green mixture.
5. Warm and froth your oat milk in a separate container.
6. Pour the frothed milk into a mug, then gently cascade the vanilla mushroom matcha over the top for a beautiful, vibrant green start to your day.

Pro-Tip: Never use boiling water on matcha or mushroom extracts. Boiling water scorches the delicate matcha leaves, turning them bitter, and can degrade the delicate neurotrophic compounds in the Lion’s Mane. Always aim for 170°F-175°F for the perfect extraction.

Key Takeaways: Your Quick Guide to Mushroom Vanilla Lattes

This mushroom vanilla latte summary provides the essential guidelines for maximizing adaptogenic benefits in your functional morning routine. Understanding how to properly select, brew, and optimize your mushroom coffee guarantees you experience true sustained energy. Transitioning away from high-caffeine beverages requires knowing exactly how these natural ingredients interact with heat, fats, and specific flavor profiles. Review these critical key points carefully to ensure your daily wellness drinks always deliver the maximum possible health benefits. Implementing these proven techniques will instantly elevate your home brewing skills to a professional barista level.

• Functional Targeting is Key: Select your mushroom based on your specific daily goal—Lion’s Mane for cognitive focus, Cordyceps for physical endurance, and Reishi for stress balance.
• Vanilla Neutralizes Earthiness: Pure vanilla extract or syrup acts as the ultimate flavor bridge, completely masking the pungent taste of mushroom powders while enhancing natural sweetness.
• Fat Increases Bioavailability: Always pair your mushroom powders with a healthy fat source like full-fat oat milk or MCT oil to ensure fat-soluble adaptogenic compounds absorb properly.
• Temperature Matters: Never use rapidly boiling water when brewing your lattes; maintaining water between 175°F and 200°F preserves delicate nootropic compounds and prevents bitterness.
• Dual-Extraction is Essential: When purchasing mushroom powders, always verify “dual-extracted” is on the label to guarantee you receive both water-soluble and alcohol-soluble health benefits.
• Mechanical Emulsification Prevents Separation: Use a high-speed blender or strong mechanical frother to perfectly bind water and plant-based fats for the creamiest, barista-level dairy-free texture.

People Also Ask About Mushroom Vanilla Lattes

Reviewing these mushroom vanilla latte FAQs helps clarify common questions about mushroom coffee regarding taste, safety, and proper daily mushroom consumption. As adaptogenic beverages rapidly gain popularity, many people naturally wonder if these functional drinks actually taste good or cause unexpected stomach issues. Understanding the underlying science behind these powerful superfoods empowers you to make informed dietary decisions before purchasing any expensive ingredients. We have compiled the most critical inquiries to ensure you feel completely confident upgrading your morning wellness routine. Read through these expert answers to resolve any lingering uncertainties about adopting this new lifestyle.

Does a mushroom vanilla latte actually taste like mushrooms?

No, a properly made mushroom vanilla latte does not taste like a bowl of mushroom soup; it tastes very similar to a rich, earthy, traditional coffee shop latte.

The potent flavors of the pure vanilla extract, roasted coffee beans, and creamy milk completely mask the subtle earthiness of the adaptogenic powders. Most functional mushroom blends are specifically formulated to mimic the roasted, bitter profile of Arabica coffee, making the transition seamless for your palate.

Do mushroom lattes have caffeine?

It depends entirely on the base you choose to mix your mushroom powder with.

Functional mushroom extracts themselves naturally contain zero caffeine. If you mix your mushroom powder into a shot of espresso or black tea, your latte will be caffeinated. However, if you mix the extracts with decaf coffee, warm oat milk, or herbal teas, your vanilla latte will be 100% caffeine-free while still providing sustained energy.

Will a mushroom latte make me feel jittery?

No, a mushroom latte is specifically designed to eliminate the jitters associated with traditional, high-caffeine beverages.

Adaptogenic mushrooms like Lion’s Mane and Ashwagandha work to actively balance your central nervous system and regulate cortisol levels. Even if you add espresso to your mushroom latte, the adaptogens help smooth out the absorption of caffeine, providing a focused, steady stream of energy rather than a sudden spike and aggressive crash.

Is it safe to drink functional mushroom lattes every day?

Yes, functional mushrooms are generally considered highly safe and are most effective when consumed consistently on a daily basis.

Because they are adaptogens, their benefits—like immune support and cognitive clarity—actually compound over time. Consuming a daily mushroom vanilla latte allows these natural compounds to build up in your system, maximizing their effectiveness. However, always consult with your healthcare provider if you are pregnant or on specific medications.

Can I mix different types of mushrooms in one latte?

Absolutely, mixing different functional mushrooms creates a powerful synergistic effect that targets multiple bodily systems at once.

Many premium commercial blends already combine Lion’s Mane, Chaga, Reishi, and Cordyceps into a single serving. You can easily create a custom super-blend at home, such as mixing Lion’s Mane for brain focus with Cordyceps for physical energy, to tailor your morning routine perfectly to your daily goals.

Are mushroom lattes safe during pregnancy?

While functional mushrooms are natural, it is generally recommended that pregnant or nursing women avoid adaptogenic mushrooms unless cleared by an OB-GYN.

There is limited clinical testing on the effects of high-dose functional mushrooms during pregnancy. Certain mushrooms, like Reishi or Ashwagandha, can have strong effects on the endocrine and immune systems. It is always best practice to err on the side of caution and consult your doctor before introducing new superfoods.

What is the best milk to use for a mushroom vanilla latte?

Full-fat oat milk and rich coconut milk are the absolute best choices for creating a creamy, barista-quality mushroom latte.

Because mushroom powders contain fat-soluble beneficial compounds, you need a milk with a decent fat content to ensure maximum nutrient absorption. Oat milk foams beautifully for hot lattes, while coconut milk provides a rich, velvety mouthfeel that perfectly complements the earthy and sweet vanilla flavor profile.

Do mushroom lattes break a fast?

Yes, if you prepare your mushroom latte with milk, sugar, or calorie-dense syrups, it will break your fasting state.

While plain mushroom extract powder mixed in black coffee or hot water contains virtually zero calories and maintains a fast, a true “latte” requires milk and often a sweetener. To keep it as keto-friendly as possible, use unsweetened almond milk and a zero-calorie monk fruit vanilla sweetener to minimize the insulin response.

How long does it take to feel the effects of a mushroom latte?

You will likely feel the smooth, jitter-free energy within 20 to 30 minutes, but the deeper cognitive and immune benefits take about two weeks of daily use.

The immediate energy comes from the gentle interplay of the adaptogens and any caffeine present in your brew. However, the neuro-protective properties of Lion’s Mane and the deep immune-supporting antioxidants of Chaga require consistent daily accumulation to produce noticeable, lasting changes in your overall health.

Can mushroom lattes cause stomach upset?

For the vast majority of people, functional mushrooms are incredibly gentle on the stomach, especially compared to the high acidity of traditional black coffee.

In fact, mushrooms like Chaga can actually support gut health. However, if you have a highly sensitive digestive system or an underlying mushroom allergy, it is possible to experience mild bloating initially. To prevent this, always ensure your mushroom powders are high-quality, dual-extracted, and thoroughly dissolved in hot liquid.

Final Thoughts on the Mushroom Vanilla Latte

Making the switch to a mushroom vanilla latte is much more than just jumping on a wellness trend—it is a fundamental upgrade to how you fuel your body and mind. By trading the highly acidic, anxiety-inducing spikes of traditional coffee for the smooth, adaptogenic power of functional mushrooms, you are actively choosing sustained energy, laser-sharp focus, and a balanced nervous system.

The beauty of these 7 recipes lies in their complete versatility. Whether you need the cognitive boost of the Classic Lion’s Mane before a big meeting, the physical stamina of Cordyceps before the gym, or the soothing, stress-relieving comfort of an Iced Reishi Chill on a busy afternoon, there is a perfect functional blend waiting for you. The sweet, comforting familiarity of pure vanilla ensures that you never have to sacrifice flavor for health benefits.

As you start experimenting with these recipes, remember that adaptogens reward consistency. Give your chosen mushroom blend a dedicated two weeks in your morning routine, and you will likely never want to experience a midday coffee crash ever again. Pick your favorite recipe from the list, grab a high-quality dual-extracted powder, and start frothing.

Which of these 7 mushroom vanilla latte recipes are you going to brew first tomorrow morning? Let me know in the comments below!

Last update on 2026-04-18 / Affiliate links / Images from Amazon Product Advertising API